Hi, I’m Justine.

I help businesses grow their organic traffic by telling the right stories.

Trusted by:

Your words matter. Make them count.

I leverage my research, storytelling skills and creativity to help you craft compelling content that converts. I’m well-honed in both lead generation and demand generation and understand how to strike the balance between producing content and making it uniquely yours.

Words that converted

UK Payslip abbreviations and tax codes explained

I helped readers get to the bottom of those pesky payslip abbreviations. This drew 740 organic visits over the last calendar year and helped win some topical keyword rankings

Public holidays across Europe in 2023

I covered every single public holiday date across Europe for 2023 and comes with regional notes to help you stay on top of things. This drew 568 organic views and 48 MQLs over 12 months.

How to prepare your business for Black Friday

I wrote this guide to Black Friday, with a particular focus on how you can do it in an environmentally conscious way – and appeal to more customers.

“Justine is engaging, questioning and always willing to take on feedback and different perspectives when she's creating content. Whether it's through extreme research, testing a conclusion that she's drawn outside of her inner circle, Justine is always looking to improve her content and come up with material that is relevant, challenging and thought provoking.”

Vanessa Bolosier, Head of Marketing at Quin

“Justine is lovely to work with. She brings the right atmosphere to her environment and goes above and beyond trying to support those around her. She would be an asset to any team that hires her.”

Meet Justine

Hi there, I’m Justine.

That’s me on the right there.

I leverage my storytelling and content marketing skills to help my clients create content that appeals and converts. People love working with me because of my positive attitude and collaborative nature.

I work closely with businesses large and small and Founders to help bring their brand to life, build a bridge between their sales and marketing teams and stop them from sounding like every other company.