How an AI-Powered SEO Strategy Drove 2,626 Sign-Ups and $22K ARR for Folk CRM
Overview
folk, a CRM designed for modern teams, sought to enhance its organic growth through SEO-driven acquisition and conversion optimization. By leveraging AI workflows and a strategic content approach, I significantly increased their search traffic, sign-ups, and ARR.
Objectives
Increase organic traffic to Folk’s website
Improve SEO-driven sign-ups
Optimize content performance using AI workflows
Drive higher ARR from organic acquisition
Challenges
Retaining brand tone of voice while using AI
Low organic visibility for high-intent keywords
Fragmented content performance across various landing pages
Need for scalable content production while maintaining quality
Conversion optimisation from traffic to sign-ups and revenue
Results
Traffic Growth
4.21K clicks from organic search, with 1.04M impressions
A 40.1 average search position improved over time
SEO Sign-ups
2,626 new sign-ups attributed to SEO
High-converting landing pages included AI-generated content and targeted resources
Revenue Impact
$22,392 in created ARR directly from SEO traffic
$4,596 in churned ARR, ensuring a net positive growth
Implementation Timeline
Initial strategy development and AI workflow integration: Month 1
Content production and SEO optimization: Months 2-4
Performance tracking and iterative improvements: Months 5+
Significant traffic and conversion gains observed within 6 months
Content Distribution & Repurposing
Beyond SEO, I ensured folk’s content reached a wider audience through:
Repurposing high-performing LinkedIn posts into insightful blog posts that answered top community questions
Distributing key insights across relevant online communities
Acting as a folk ambassador on tech platforms answering top community questions
“Working with Justine was a game-changer for our SEO growth at folk. Her strategic use of AI workflows and data-driven content optimization helped us scale organic traffic, significantly increase sign-ups, and drive measurable revenue impact. She also collaborated effectively with the team during our rebrand and demonstrated strong product knowledge. If you’re looking for an expert who can blend AI, content strategy, and SEO to deliver real business results, Justine is the right choice.”