Let’s work together.
Because* Life is too short to push out content that sounds the same as everyone else.
*We’re the same kind of nerd if you questioned whether or not I should’ve used because at the start of the sentence. But it sounds colloquial, right?
My services
Most clients come to me for extra marketing muscle or for my expertise as a Fractional marketing lead.
Below is an idea of what we can do together. But note that you’ll get a tailored proposal to meet you where your main challenges are.
Brand and content
Branding for pre-seed stage startups to become fundraising ready
Thought leadership positioning
LinkedIn Founder or product-led content strategy
SEO blog strategy and production
Website design and SEO optimisation
UX
Copywriting
Landing page development.
J-AI powered Workflows
AI content workflows
ChatGPT training
SEO automation
Prompt engineering for your brand TOV
In-house training for creatives teams on how to use AI
Event representation
London-based event/conference representation
Content creation
Social Media Management
Social media management for live events across LinkedIn and Instagram
Content strategy for channel distribution localisation
Branded content creation
Customer success stories
Scaling folk's SEO Growth with AI Workflows and Content Strategy
Content writing
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What is the state of the gender pay gap in 2023?
The gender pay gap is alive and well – at the current rate of progress, the World Economics Forum says we'll need 132 years to close it.
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How to overcome limiting beliefs that are holding you back
Learn how successful business leaders have overcome limiting beliefs.
SEO writing
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UK Payslip abbreviations and tax codes explained
I helped readers get to the bottom of those pesky payslip abbreviations. This drew 740 organic visits over the last calendar year and helped win some topical keyword rankings
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Public holidays across Europe
High performing downloadable I did which drew 568 organic views and 48 MQLs over the last 12 months.
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How to prepare your business for Black Friday
I wrote this guide to Black Friday, with a particular focus on how you can do it in an environmentally conscious way – and appeal to more customers.
B2B and B2C Social media
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B2C social media
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B2C social media
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B2C social media
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B2B content writing and social media
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B2B content writing and social media
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B2B content writing and social media
FAQs
What’s the difference between SEO writing and Editorial writing?
Editorial pieces help you build brand authority. This tends to be research-heavy and takes into account your content pillars and brand tone of voice.
SEO-driven pieces help you rank.
I’ve already got an existing team, would you be able to collaborate with them?
Absolutely. I’ve worked closely with in-house Content Marketing Managers, CMOs, and sales teams. They usually need my help due to lack of resources or time and decide to work with me because they value high-quality content.
What do you think about generative AI?
It’s a hot topic amongst writers right now that has really divided the community. I personally love generative AI and am experimenting with Chat GPT’s premium version. I see a part of my role as being able to use it better than my clients so I can prevent them from generating and publishing the wrong kind of content with it.
Can you help me edit content generated by AI?
Yes! This is a popular service I provide businesses who need someone to optimize their content output but care about making sure they still sound and feel like the brand they’ve worked hard to build.
How can I get in touch to find out more?
Drop me an email at justine@justinelou.com to explore how we can collaborate together. (Strictly no sales pitches, please! Or else I’ll have to add you to the spam folder, which I don’t want to do.)
Interested in collaborating? Here’s what happens next.
Please get in touch for a custom package, or to arrange a paid trial.
Process
Typically before we begin a project we would:
Jump on a call, or grab a coffee in person to discuss your pain points.
I’d then send a proposal to confirm deliverables, timeframe and workflow process.
Once you’re happy with the proposal, we’ll draw up a contract and confirm a start date.