About me:
An unintroverted, AI-powered marketing nerd.
Hi, I’m Justine.
I’m a creative marketing strategist that got fed up with the flood of content that AI started saturating SERPs with. To empower brands to use AI correctly, I introduced J-AI in 2025 as my main fractional service.
My bot whispering services help busy teams that want to use AI, get that content fact-checked, branded and optimised to stop you from sounding like everyone else.
Outside of my work, I’m a speaker on AI, ethics, and bias, sharing insights and strategies on how to get your creative team’s buy-in for AI-led marketing strategies.
My values.
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Excellence
I don’t enjoy doing things half-heartedly. I always show up and am the type who rolls up their sleeves and gets things done.
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Communication
Communication is a two way stream. I believe in using the radical candor framework to provide constructive feedback, and use active listening to adopt a growth mindset.
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Humility
Learning new things is exciting, but having the humility to unlearn something is equally just as important. That’s why I’m able to be flexible and work in both B2C and B2B environments.
“Justine is lovely to work with. She brings the right atmosphere to her environment and goes above and beyond trying to support those around her. She would definitely be an asset to any team she joins.”
— Vanessa Bolosier, Head of Marketing @ Quin | B2C, D2C, wellness health tech app
Offline time
I’ve dabbled a bit in e-commerce just for fun, and I enjoy doodling, painting and designing posters.
Customer reviews
Ju & Co studio was a creative pop-up Etsy store I created in 2022 and is now offline. Despite it’s short timeframe I’m proud to have shared some creations with happy customers.
