About me

👋 Hi, I’m Justine.

I’m a global content marketing nerd based in London. I lead organic marketing efforts by leveraging my content marketing and writing magic. I'm also a bit of a social media wiz. I've grown international company accounts in new markets, led global social media campaigns.

Most people tend to be impressed when they find out that I've helped my clients grow blogs with organic traffic, and have tripled my client's engagement rate. But the reality is - content is so much more than that to me.

Good content isn't about going viral. It's about adding the right value to your target audience. And having fun doing it. For creatives, numbers are important - but it's also about the journey, quality of your strategy, research and final piece.

So far, my career highlights include fun projects such as:

🎨 Building my mum's small business brand.

🎙️ Producing a podcast in the health-tech space for a mission-driven startup.

💰 Co-planning a Crowdfunding campaign in the health-tech space in my first three months into a job, that closed successfully at £700k.

💥 Leading a successful global social media strategy that increased engagement in a new international market.