Let’s work together.

Let’s elevate your content.

Good content is more than just publishing a blog post, guide, or social media post. It takes a lot of work behind the scenes, including:

  • Social listening

  • Competitor analysis

  • Keyword research

  • Search intent

  • Editing

  • Research

  • Fact-checking

  • and so much more!

I’ve got furry clients too! Here’s Ninja, one of my favourite repeat clients for my cat sitting services. 😋

Here’s how I can help.

If you need someone that can work in a fast-paced environment, juggle many hats and just get on with it, we’ll get along. So don’t be shy if you happen to have a project with a tight deadline that you need help with.

  • Work with me to bring organic traffic to your blog. My writing services include:

    • Content writing including long and short form content.

    • SEO writing.

    • Editorial.

    • Newsworthy content.

  • Work with me to create long-form content that increases the number of marketing qualified leads (MQLs). I can help:

    • Write long-form guides (2k-2.5k words)

    • Write short-form guides such as factsheets (circa 2 sheets of A4 max)

  • Work with me to elevate your existing content strategy, or build one from the ground up:

    • Get a content audit for any existing content

    • Make use of my social listening and research skills

    • Create a framework around content pillars to help guide your future content

  • Whether you’re building a content roadmap for the first time, or simply need an extra pair of hands, I can help:

    • Do some social listening and industry research to bring some relevant ideas to the table.

    • Ideate a quarterly or monthly roadmap with your content pillars in mind so that we make sure the roadmap reflects your existing content strategy and goals.

    • Build on this this with your keyword search strategy.

  • Too busy with board meetings and attending events to grow your LinkedIn profile? I can help you:

    • Ideate posts specific to your industry

    • Keep you up-to-date with newsworthy things

    • Write posts in your brand persona’s tone of voice

Seven Jacobs, Startup and VC Lead at Colorintech

“Justine did an incredible job overhauling my branding, storytelling, and website, especially around copywriting. Her recommendations were spot on. Highly recommend :)”

FAQs

What’s the difference between SEO writing and Editorial writing?

Editorial pieces help you build brand authority. This tends to be research-heavy and takes into account your content pillars and brand tone of voice.

SEO-driven pieces help you rank.

I’ve already got an existing team, would you be able to collaborate with them?

Absolutely. I’ve worked closely with in-house Content Marketing Managers, CMOs, and sales teams. They usually need my help due to lack of resources or time and decide to work with me because they value high-quality content.

What do you think about generative AI?

It’s a hot topic amongst writers right now that has really divided the community. I personally love generative AI and am experimenting with Chat GPT’s premium version. I see a part of my role as being able to use it better than my clients so I can prevent them from generating and publishing the wrong kind of content with it.